Healthcare · Social Media
A clinic built trust before the first appointment.
Strong clinical reputation offline, almost no digital presence, and patients arriving with little understanding of the services offered.
3.2X
Engagement rate
+118%
Follower growth
+64%
Profile-to-enquiry rate
18
Monthly content pieces
Illustrative figures shown for demonstration until verified client data is published.
THE STRATEGY
Turn practitioner expertise into a sustainable content format that answers real patient questions with warmth and clarity.
THE EXECUTION
- Content pillars built with the clinical team
- Monthly in-clinic photo and video production
- Community management guidelines and response templates
- Appointment-focused campaigns for key services
The Result
A repeatable production system that fits around clinical schedules.
Engagement more than tripled and a growing share of new appointments now reference social content during booking.
More Work
