SaaS & Technology · SEO + Content

Organic search became the primary acquisition channel.

Almost all growth came from paid channels. The blog published frequently but ranked for terms with no commercial intent.

Person working on a laptop at a light oak desk in a warm minimal room

+210%

Organic traffic

+147%

Organic sign-ups

-33%

Blended CAC

Ranking keywords in top 10

Illustrative figures shown for demonstration until verified client data is published.

THE STRATEGY

Rebuild the content programme around buying-intent queries, fix technical debt, and turn the best-performing pages into genuine product entry points.

THE EXECUTION

Technical audit and template-level fixes
Intent-mapped keyword and topic model
Twelve high-intent comparison and solution pages
Internal linking and content consolidation

The Result

A content engine with a documented brief process the client's writers now run themselves.

Organic sessions tripled over three quarters and organic sign-ups became the largest non-paid acquisition source.

More Work

KEEP EXPLORING.

Minimal beige packaging and a ceramic vessel on a cream backdrop

E-commerce

Performance Marketing

A homeware brand rebuilt its paid media economics.

Ad spend had grown for three quarters while revenue stayed flat. Campaign structure was fragmented, creative was recycled and the product pages contradicted the ad promise.

+164% Revenue

View case study

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Real Estate

Lead Generation

Qualified enquiries replaced high-volume noise.

The sales team received hundreds of enquiries a month but very few were serious buyers, so follow-up quality collapsed.

+92% Qualified Leads

View case study

READY TO GROW?

Let's turn your digital presence into a growth engine.

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